Users will soon have a updated setting that allows them to cut down on the amount of AI-created media appearing in their feeds. This step comes as the service revealed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
This change is in a pilot phase over the following weeks before a full-scale release. This shift aligns with a rise in AI-generated material, driven by recent AI video creators.
AI Content on Other Platforms
Recent reports that almost one in 10 of the fastest-growing content creators on another major platform primarily display AI-generated videos. A significant portion of this output is deemed low-quality AI content, a term for inferior, mass-produced content that is often illogical or dreamlike.
“We know from our community that many people like content created using AI tools, ranging from AI artwork to science explainers, and we intend to provide users the power to increase or decrease of that, based on their own likes,” said a company executive.
Volume and Proportions
TikTok announced that there are currently 1.3 billion videos on its service labeled as artificially created. Collectively, in excess of 100 million media items are added to the app each day, making clips made by AI a relatively small percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to limit or boost the volume of AI content they watch by opening the topic control feature in the application and picking “AI-generated content”. Further subjects that can already be modified under the filter cover politics, fashion, cosmetics, and movement.
Platform Guidelines
TikTok’s rules require content makers to tag “realistic” AI-generated content, and it prohibits dangerous deepfakes of celebrities or emergencies. Any realistic artificial content that is without a tag can be removed under its community policies.
Furthermore, the platform will from now on add an AI-generated tag to content produced via its own AI tools, or flagged by an cross-platform project for identifying AI-generated material. This measure is aimed to deter users from attempting to circumvent the labeling process.
Educational Initiatives
The company is furthermore introducing a $2m AI literacy fund for specialists and institutions to create educational content about using AI responsibly. This project will support educational bodies focused on training programming and robotics.
Platform Protection
TikTok has justified its moderation strategy, following discussion over intentions to make redundant hundreds of safety staff in the UK. It is set to eliminate hundreds of positions in its content moderation division in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most distressing content before it has to be seen by people. The company stated a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to intervention by its automated systems.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is really helping us process content quickly.”
